Kraft Wants to Help Parents Get Kids to Eat More Veggies with New “Salad Frosting”

Kraft is making tricking kids into eating their vegetables easier than ever.

The brand recently unveiled its new limited-edition Salad “Frosting,” which is just Kraft Classic Ranch Dressing disguised in a frosting tube.

If it feels like Kraft is simply handing parents of picky eaters a pre-packaged white lie, it’s because they are. And they’re embracing the concept.

“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” Sergio Eleuterio Head of Marketing for Kraft, said in a news release. “Simple, innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”