Kraft is making tricking kids into eating their vegetables easier than ever.
The brand recently unveiled its new limited-edition Salad “Frosting,” which is just Kraft Classic Ranch Dressing disguised in a frosting tube.
If it feels like Kraft is simply handing parents of picky eaters a pre-packaged white lie, it’s because they are. And they’re embracing the concept.
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” Sergio Eleuterio Head of Marketing for Kraft, said in a news release. “Simple, innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”
Facilitating dinnertime fibbing could turn out to be big business. According to a 2012 study published in the International Journal of Psychology, 63% of U.S. parents admit to telling instrumental lies to get their kids to clean up their plates.
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Got a salad averse kiddo at home? Kraft is asking parents across the country to share their best parent lies on Twitter using #LieLikeAParent and #contest for a chance to win a limited-edition Kraft Salad “Frosting.” Kraft will select 1,500 winners based on likes and originality and send them a free sample. Check all the details at www.KraftLieLikeAParent.com.